Susie quoted in the Guardian

I’m quoted in this piece for the small business network on female entrepreneurs working in male-dominated industries:

Diamond, who left her job to co-found the building physics firm Inkling says that she and her female business partner bring a more approachable, client-focused touch to their business: “Building physics is quite a nerdy part of engineering, which is already quite a nerdy profession, so a lot of our competition are companies that call themselves things like Modern Dynamics Relation Limited dotcom, and they’re all keen on staying in their bedrooms and never coming out – they would rather send you an email than pick up a phone. So we made it clear that we are about the communication, and we will explain clearly and carefully what we’ve done and be very transparent about what the results are and what they mean.”

The business is a success, she says, because she and her partner are good at what they do – but now they choose the hours they work. The move from a culture of timesheets and presenteeism has been liberating: “We don’t earn as much as we might if we had a different business model but we gain a lot more in freedom and time with our families, and that’s more important to us.”